Now what?!
Planning a wedding can seem OVERWHELMING with SO MANY moving parts, but with us by your side, planning your dream wedding is a breeze!
At Shore Thing Event Services, our goal is to give you the event you've ALWAYS dreamed of.  An Event that reflects your unique personality and style.

Shore Thing Event Services offers a variety of wedding packages that will allow any bride and groom to get EXACTLY what they are looking for in their dream wedding.  Whether that dream is a lavishly grand wedding for 500 or a small intimate affair for 50, every wedding deserves the personal touch of the bride and groom (with a little help behind the scenes of a planner).  

While we offer multiple packages to choose from, we can also customize any package to fit within your budget and needs! 


Head Wedding & Event Coordinator

Meet Crystal
Hello!  I'm Crystal, owner and event coordinator for Shore Thing Event Services.
I have the most blessed life, I'm married to the most amazing man, Jason and we have the most beautiful baby boy, Jayce.  I wake up everyday to a career that I LOVE and a family that supports my craziness!  I'm a hopeless romantic with a passion for helping people, and through my business I watch fairytales unfold daily. I couldn't ask for anything more! 

I'm a Cape May local, who ventured away for 10 years, only to make my way back to this majestic area!  It's no wonder that people travel from all over the globe to get married in this BEAUTIFUL place.  From beaches to wineries to small historic villages, this place has it all. 

If you DREAM it, together, we can make it happen!


My name is Shannon Vail-Massie, Wedding & Event Coordinator at STES. I knew I wanted to be in the wedding industry since I was a little girl. My aunt had a bridal shop on the Main Line outside of Philadelphia and my sisters and I would model flower girl dresses in her Fashion Shows. I sang at every family wedding and special occasion, and when I was 18, I became a vocalist in one of the areas top wedding bands. I met with our clients to discuss their music selections as well as worked with the couples and their vendors to make sure the timeline and flow of the event was perfect. It was then I realized that singing wasn’t my only passion, helping couples plan their perfect day was another.

Over two decades of being in wedding bands, I have also had many part time jobs as a bartender, executive assistant, server, restaurant manager, and travel agent. I eventually got my degree and certifications from Sheffield University and numerous online Trendimi courses for Wedding & Event planning to keep myself fresh on the ever changing trends in our industry.

In November of 2017 I left my most recent position as General Manager at Willow Creek Winery in Cape May after 5 years to partner with Crystal at STES. There have been many events and weddings at the winery, and I was directly involved working alongside the director/planner from the initial tasting to working and staffing the event itself. I have over 20 years experience in this industry and have built many strong professional relationships with wedding vendors in the Tri-state area. I know how stressful it can be to plan an event, so think of me as your details person, helping you make decisions and keeping you organized.

This career change has enabled me to do what I love, while spending more time with my beautiful children Mia, Molly, and little Eddie and their amazing dad, Eddie. I am so excited to make my passion my career once again, and work with wonderful couples.